The Silent Salesperson You’re Ignoring: Your Logo
Discover why brand strategy and visual identity design are smart business investments — not vanity projects. Learn how strong branding improves efficiency, customer loyalty, and ROI, and why big businesses invest big.
How to Build a Brand Compass: 5 Questions Every Small Business Should Ask Before Designing Anything
Learn how to build your Brand Compass with five simple questions that bring clarity, confidence, and direction before you design your logo or website.
Why Pirates? The Story Behind Brand Treasure Map
“Why pirates?” Because real pirates weren’t all villains — many were rebels against unfair systems, carving out their own way when the odds were stacked against them. At Brand Treasure Map, we carry that same spirit of freedom, creativity, and purpose — helping small businesses build brands that thrive on their own terms.
The Branding Mistake Every Small Business Regrets (Too Late)
When most business owners think about branding, the first thing that comes to mind is a logo. Maybe a nice colour palette. Perhaps a business card. But here’s the truth: your brand is much bigger than that. Every interaction someone has with your business—from the way your invoices look, to the tone of voice in […]
3 Things You Need to do Before Hiring a Logo Designer
Before we dive into the list, let me explain why these steps are so important before hiring a logo designer. I’m often asked, “How much do you charge for logo design?“ It’s a perfectly reasonable question and it seems simple enough to answer, but it’s not. Why? A logo is a lot like a signature. […]
3 Simple Tips to Help You Create Better Branding and Connect with Your Customer
Before hiring a logo designer, it’s essential to understand your brand identity. Learn how to clarify your message, define your business values, and trust your designer’s expertise so your logo becomes a true reflection of your brand. Discover three simple steps to prepare for a smoother, more effective logo design process that helps your visual identity stand out.
The Why of What I do
Starting a small business takes more than passion — it takes purpose. This story explores how following your dreams can inspire others, fuel your business start-up journey, and help you stand out in a crowded market. Discover why doing what you love — and understanding why you love it — is the real secret to building an inspiring, successful business.