The Story

WildArt was born from a simple but powerful idea: that beautiful objects can bring people back together.

Run by local resin artist Sarah, WildArt creates handcrafted resin art homewares — most notably resin art cheeseboards — designed to become a talking point. Not for show, but for connection. Each piece is an invitation to slow down, put phones away, share food, and spend real time together.

Together, we developed the tagline “It’s more than a gift, it’s a promise” — a promise of future moments. A quiet commitment to shared evenings, conversations over cheese and wine, and memories that haven’t happened yet.

The Process

The work began with clarifying what WildArt truly stood for beneath the surface: not products, but closeness.

Through collaborative brand strategy conversations, we shaped a brand narrative centred on meaning, intentional gifting, and human connection. This informed every decision that followed — from the language used to the colour palette, materials, and customer experience.

As WildArt evolved and attracted a higher-end audience, the brand was carefully refined rather than reinvented. The visual identity was elevated to reflect craftsmanship, quality, and longevity, while preserving the warmth and accessibility that made the brand feel personal.

Throughout the process, the goal remained consistent: ensure every touchpoint reinforced the idea that WildArt pieces are not disposable décor, but objects designed to be used, shared, and cherished.

The Work

My role with WildArt spans brand creation, evolution, and ongoing support, including:

Brand & Design

• Logo design and visual identity development

• Refinement of colour palette to support a more premium positioning

• Design of business cards and custom Connection Cards — small, conversation-starting prompts included with each order

Digital & Marketing Support

• Initial website design and later updates, including product organisation, featured collections, and content refinement

• Email marketing setup, including a welcome sequence aligned with the brand’s values

• Social media post design to support storytelling rather than hard selling

• CRM setup to assist with inventory tracking, tasks, and business organisation

Thoughtful Brand Touchpoints

The Connection Cards became a key brand element — business-card-sized prompts with quotes or questions on the back, designed to encourage deeper conversations between partners, friends, and family. Included free with purchases, they reinforce that WildArt isn’t about consumerism, but about connection.

The result

A brand that feels intentional, emotional, and quietly distinctive.

WildArt now presents as:

• A premium, handcrafted brand without losing warmth or humanity

• A gifting experience rooted in meaning, not novelty

• A cohesive system where product, story, and customer experience align

Each resin piece is made using the highest-quality food-safe materials and finished by hand. Due to the fluid nature of resin, no two designs are ever the same — much like people themselves. Owners often discover new details over time, reinforcing the idea that these pieces are made to live with, not just look at.

The result is a brand that doesn’t shout for attention, but leaves a lasting impression — inviting people to gather, talk, and reconnect.