Campaign Dates and Ideas Sheet

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ANNUAL PLANNER SUPPORT
Campaign Dates & Ideas Sheet

A practical idea bank designed to help you plan ahead, stay relevant, and market with intention.

Ideas shouldn’t disappear.

The Campaign Dates & Ideas Sheet gives you a structured place to capture seasonal moments, awareness events, industry milestones, and spontaneous campaign ideas before they slip through the cracks.

Instead of scrambling for content at the last minute, you’ll have a curated list of opportunities ready to filter, refine, and align with your goals.

This sheet doesn’t tell you what to post.

It helps you decide what’s worth building around. And what isn’t.

Planning gets easier when your ideas have a home.

Plan with Foresight

Who's This For?

This is for Captains who want to plan ahead without feeling boxed in. You care about relevance and timing, but you don’t want to chase every awareness day or trend just because it exists.

Climb Aboard?

This sheet helps you capture campaign dates, sort them by audience or theme, and filter what aligns with your offers. It turns scattered inspiration into an organised, searchable planning tool.

Hoist Your Flag

You’ll move from reactive posting to intentional campaign planning. Expect clearer seasonal strategy, better alignment with your offers, and fewer last-minute content decisions.

What's included

Pre-Loaded Campaign Dates

A curated list of awareness days, seasonal moments, and planning triggers to spark aligned ideas.

Filterable Categories & Tags

Built-in sorting tools so you can narrow opportunities by theme, audience, or event type.

Customisable Data Sheet

Editable dropdown lists that allow you to add, remove, or refine categories to suit your brand.

Idea Capture Space

Dedicated columns to record your own campaign concepts alongside key dates.

Planning Integration Support

Designed to work seamlessly with your Campaign Build Planner and Annual Planner.
Start Planning Ahead

Annual Planner Support Kit

$97 worth of value for just $25

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Captain’s Boarding Area

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FAQ

What is the Campaign Dates & Ideas Sheet?

A structured Google Sheet designed to help you capture, filter, and plan around relevant campaign dates and seasonal opportunities.

Do I need to use every date listed?

No. The sheet is a filtering tool, not a rulebook. You choose what aligns with your audience and goals.

Can I customise the categories and dropdown options?

Yes. You can edit the DATA tab to add or remove categories so the sheet reflects your brand.

Is this only for social media planning?

No. It can support email campaigns, launches, partnerships, and broader marketing initiatives.

Does this replace the Campaign Build Planner?

No. This sheet helps you identify opportunities. The Campaign Build Planner helps you structure and execute them.