The Legend of Brand Treasure Map
A modern legend about business, branding, and what happens when momentum runs out. This is the story beneath Brand Treasure Map — about drift, direction, and why the map always comes before the ship.
How to Build a Brand Compass: 5 Questions Every Small Business Should Ask Before Designing Anything
Learn how to build your Brand Compass with five simple questions that bring clarity, confidence, and direction before you design your logo or website.
The Branding Mistake Every Small Business Regrets (Too Late)
When most business owners think about branding, the first thing that comes to mind is a logo. Maybe a nice colour palette. Perhaps a business card. But here’s the truth: your brand is much bigger than that. Every interaction someone has with your business—from the way your invoices look, to the tone of voice in […]
3 Things You Need to do Before Hiring a Logo Designer
Before we dive into the list, let me explain why these steps are so important before hiring a logo designer. I’m often asked, “How much do you charge for logo design?“ It’s a perfectly reasonable question and it seems simple enough to answer, but it’s not. Why? A logo is a lot like a signature. […]
3 Simple Tips to Help You Create Better Branding and Connect with Your Customer
Before hiring a logo designer, it’s essential to understand your brand identity. Learn how to clarify your message, define your business values, and trust your designer’s expertise so your logo becomes a true reflection of your brand. Discover three simple steps to prepare for a smoother, more effective logo design process that helps your visual identity stand out.