GRAPHIC DESIGN | VISUAL IDENTITY

Choose My Ship

Your ship is ready. Let’s make it recognisable.

A logo and brand identity created to attract your people, not everyone. This stage assumes your brand strategy is already in place, whether we’ve done that work together or you’ve done it elsewhere. From there, the design work becomes purposeful.

The result is a visual identity that reflects your expertise, speaks clearly to the audience you want to reach, and works as a cohesive system across your business. A brand system that feels confident, recognisable, and built to last, rather than trendy or generic.

What is branding?

Branding isn’t just how your business looks, it’s how your business is understood. At its core, branding is the perception people form about you: what you stand for, who you’re for, and how it feels to engage with you. That underlying brand is shaped by your positioning, language, values, consistency, and customer experience, and it can be deliberately influenced when those elements are aligned.

Visual branding (your logo, colours, fonts, imagery, and layout) is the visible expression of that foundation, designed to quietly signal meaning and reinforce the experience you want your audience to have. When strategy and visuals work together, your brand feels clear, confident, and cohesive.

Pricing

Choose your ship and set sail!

Dinghy

1310 AUD

  • 45-minute discovery call
  • Design brief analysis
  • Market research & analysis
  • 30-minute post-brief consultation
  • 3 logo design concepts
  • 3 revisions
  • 1 final design
  • Full suite of file types
  • Style Guide
  • Colour palette
  • Typography
  • Logo variation/s
Choose This Ship
Popular

Galleon

$ 1890

1520 AUD

  • 45-minute discovery call
  • Design brief analysis
  • Market research & analysis
  • 1 hour post-brief consultation
  • 3 logo design concepts
  • 3 revisions
  • 1 final design
  • 1 variation (e.g. horizontal, monogram, etc.)
  • Basic style guide
  • Full suite of file types
  • Typography Guide
Choose This Ship

Man-o-War

$2610 AUD

  • 1-hour discovery call
  • Design brief analysis
  • Market research & analysis with in-depth report
  • 2 hour post-brief consultation
  • Moodboard
  • 3 logo design concepts
  • Typography guide - detailed
  • Colour palette
  • 4 revisions
  • 1 final design
  • 2 variations (e.g. horizontal, monogram, etc.)
  • Detailed style guide
  • Full suite of file types
Choose This Ship

Happy clients

Branding timeline

Client

Discovery

Build Your Brand workbook, Pinterest boards, sharing links to inspirational websites, etc.

2 weeks

Client

Designer

Design

Taking everything we learnt in the discovery phase and using it to create concepts which encompass the brand.

2 weeks

Designer

Collab

Refinement

The chosen concept is refined over three (3) rounds of revisions. This is to ensure that the design is just right.

3 rounds

Client and Designer

Let’s Cheers!

Delivery

A variety of files are prepared for to cover almost any business requirement; from web banners to billboards.

05 Apr

Designer

Not ready to commit yet? Let’s orient first.

An Orientation Session gives us space to talk things through before you commit to an ongoing package. We’ll look at where your business is right now, what kind of support you actually need, and whether this package is the right fit for your goals and capacity.

There’s no pressure to buy at the end of the session. Sometimes the answer is “yes, this is perfect.” Sometimes it’s “not yet” or “a different wind.” Either way, you’ll leave with clarity about your next best step.

Ongoing services work best when expectations are clear on both sides. This session helps us make sure we’re aligned before anything moves forward.

Brands like yours

Jo was great to work with and helped this "creatively-challenged" business person craft a brand image that so beautifully fits my personality and business image. Highly recommended!

Yvonne Wood

Yvonne Wood Marriage Celebrant

Thank you for your time and effort building the logo for my Style Coaching business. It took a bit of time for me to discover what I really wanted and the journey was just as valuable as the end result. I was really surprised by what you came up with. You really exceeded my expectations. 🙂

Mya Le

Realise Style

Jo is an absolute legend and star. Professional, fast turnaround and excellent perception. She knows what you want even when you don't. Couldn't give her enough gold stars.

Dipti Dhingra

Veda Yoga