Brand Audit
Your Dinghy Awaits
Ahoy, savvy business owner! If you’ve already mapped out your brand strategy and just need a designer to bring your vision to life, the Dinghy Package is your trusty little vessel. Designed for those who know exactly where they’re headed, this package delivers a streamlined logo design without the extra bells and whistles. No unnecessary detours—just a solid logo to help you chart your course.
Who's This For?
The Dinghy Package is perfect for seasoned business owners who already have a strong brand strategy and don’t need help navigating the branding seas. If you know exactly what you want and just need a logo to match, this is the package for you.
Climb Aboard?
If you’re new to business, this isn’t the right package for you. Start-ups need deeper branding guidance to make waves in a competitive market. Without a clear brand strategy, you could end up lost at sea—so we recommend a more comprehensive package to help you stand out and stay afloat.
Hoist Your Flag
If you’re confident in your branding direction and just need a designer to create the perfect logo, drop anchor and let’s get started!
What's included
Captain’s Boarding Area
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FAQ
Do I need to have brand strategy completed before choosing Dinghy?
Yes. The Dinghy is designed for businesses that already have clear brand strategy in place. If your positioning, audience, or direction still feels unclear, it’s best to start with Chart My Course before moving into design.
Is The Dinghy just a logo?
Yes. The Dinghy focuses on creating a streamlined logo, without extended brand assets or a full visual system. It’s intentionally simple and efficient.
How many concepts will I receive?
You’ll receive one initial logo concept, developed based on your existing strategy and direction.
Can I request changes?
Yes. A limited number of revisions are included to refine the concept, within clear scope boundaries.
Is The Dinghy suitable for a growing business?
The Dinghy works best for small or early-stage businesses, or those who need a clean, functional logo rather than a full visual identity.
Not ready to commit yet? Let’s orient first.
An Orientation Session gives us space to talk things through before you commit to an ongoing package. We’ll look at where your business is right now, what kind of support you actually need, and whether this package is the right fit for your goals and capacity.
There’s no pressure to buy at the end of the session. Sometimes the answer is “yes, this is perfect.” Sometimes it’s “not yet” or “a different wind.” Either way, you’ll leave with clarity about your next best step.
Ongoing services work best when expectations are clear on both sides. This session helps us make sure we’re aligned before anything moves forward.
